Fly to Anywhere

The problem

Flight search usually starts by asking where you want to go. But a lot of Wego's travelers do not have a fixed place in mind. They are flexible and chasing a good deal, so being forced to name a city before they can search leaves them stuck.

The approach

So we made the destination optional. Picking "Anywhere" turns the search from a form you fill in into a map you explore, with the cheapest fares to cities everywhere laid out in front of you. Instead of asking "how much is a flight to this one city," it answers a more useful question: "where can I actually afford to go?"